IF it will be successful?
Jordan Olivero
31

I 100% agree, it was a great move and I personally think it will be greatly successful. We need more companies to align their marketing with their values. And if they can’t do that, they need to re-evaluate their values as a company.
The “if” wording was more to generate some conversation about the campaign…which apparently worked ;)

Thanks for your comment and conversation!

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