Apple iOS 12 is a toolbox full of iPhone breaks

It turns out WWDC 2018 is just another pit stop in the digital reckoning roadshow.

Lance Ulanoff
6 min readJun 5, 2018
Apple CEO Tim Cook and company want to give you back some of your life

Along with acres of new features and platform tweaks Apple planted on Monday at its World Wide Developers Conference keynote is the first seed in what is becoming a cottage industry: the effort to wrest control of our lives from the digital storm raging on the tiny devices in our hands.

Prefacing the introduction with an acknowledgement of all the wonderful things iPhones, iOS and apps do for us, Apple SVP of Engineering Craig Federighi unveiled a set of tools that, for the first time, open a window into our deep, addictive relationship with the very hardware and software Apple and its partners have built for us.

Though, as a culture, we are somewhat recently woke to the nature of our digital relationship — and have watched as major tech companies, including Google and Facebook, introduce new tools to help us regain control — Apple has, apparently, been working on these tools for a long time.

Craig Federighi unveils Screen Time tools and more

At least at first blush, Apple’s Screen Time attention management controls appear richer than…

--

--

Lance Ulanoff

Tech expert, journalist, social media commentator, amateur cartoonist and robotics fan.