iRobot Is Reshaping Its Robotic Intelligence

The Roomba maker rolls out iRobot Genius Home Intelligence to its connected vacuums and mops

Lance Ulanoff
The Startup

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New iRobot intelligence finally sees your dining room table as a table.

When you’re forced to stay and work from home, you start noticing that your house isn’t as clean as you thought. You also realize that you generate more dirt and debris simply from being in the home All. The. Time.

It’s probably why while some business sectors like travel and brick and mortar retail are contracting, the three-decade-old robot vacuum company iRobot is watching its revenue rise.

“Interest in things like robots than can really help has grown rapidly,” iRobot CEO Colin Angle told me earlier this month. A few years ago, roughly 20% of the robots iRobot sold were considered “Premium” (over $500). This year, the percentage is over 60%.

Now, iRobot is preparing to capitalize on that need with a project that actually predates the Pandemic.

On Tuesday, iRobot unveiled iRobot Genius Home Intelligence, a radical reinvention of its operating software and consumer app that reimagines the where, when, and how iRobot’s Roombas and robot mops operate, navigate, and clean.

The Genius system makes significant changes to three major areas of Roomba cleaning technology: Navigation, Scheduling…

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