Swiss Brand On-Shoes Partners with Computer Game Publishers in a Trailblazing Collaboration

Exploring Virtual Worlds with On-Shoes

In an unprecedented move, the Swiss footwear company On-Shoes has announced a groundbreaking partnership with several computer game publishers. This collaboration marks the first time a shoe brand will integrate its products into multiple virtual gaming worlds, ranging from the historical realms of “Assassin’s Creed” to the blocky landscapes of “Minecraft.”

A Unique Shopping Experience in Game Worlds

On-Shoes will introduce its footwear line into these games through uniquely designed virtual stores. These stores will be intricately adapted to each game’s aesthetic, from naturally spawning structures in “Minecraft” to meticulously crafted buildings and travelling merchants in games like “Horizon Zero Dawn.” The integration aims to offer a seamless and immersive shopping experience for gamers.

Enhanced Gameplay with On-Shoes

Purchasing these virtual On-Shoes will confer benefits on players, mirroring the real-world advantages of the brand’s footwear. Gamers can expect enhanced running and jumping abilities within the games, a nod to the performance features of On-Shoes’ physical products.

Rumours of Real-Life Tie-Ins and Limited Editions

There is buzzing speculation about potential real-life collaborations and the release of limited edition On-Shoes inspired by these popular gaming franchises. Details about the designs and availability of these special editions remain under wraps.

Simultaneous Launch and Targeting a Younger Demographic

The integration is scheduled for a synchronised launch across all participating game worlds early next year. With this campaign, On-Shoes aims to connect with a younger audience, emphasising the importance of quality footwear in any situation, whether in the real world or virtual landscapes.