Why Women Are Turning to Entrepreneurship

Entrepreneur Lani Dizon is the founder and president of wellness company Club Sparkle. Named by MyVegas Magazine as a 2019 Top 100 Women of the Year, she is passionate about helping people from all backgrounds succeed as entrepreneurs. Throughout her career, Lani Dizon has observed the many benefits of an entrepreneurial life, and she is passionate about helping women achieve this for themselves.

Women comprise an estimated 40 percent of all entrepreneurs in the United States. Studies show that flexibility is a primary motivator for many women entrepreneurs, who often balance their career alongside family. In fact, a study by MBO Partners revealed that 74 percent of women valued flexibility over maximizing income. Entrepreneurship can be appealing to women who want to work around family schedules, have greater control over their future, or simply balance work alongside personal interests and self-care.

For many women, starting their own business offers greater satisfaction than pursuing a traditional career path. As business owners, women are able to charge what they are worth and advance more quickly, rather than waiting for a promotion. Further, women are able to pursue their passions as careers and spend their time pursuing work they believe in.