I heard Naval for the first time about a year ago on Tim Ferriss’ podcast, and he has done a wide range of podcasts/conferences before and after that one. Plus Tim did a part 2, which you should check out if you haven’t yet. I haven’t found a website of…

The fundamentals of storytelling — suspense, irony, truth — is how people care. Care about the story, care about the product, care about you.

Theatre gets it right, and wrong. Sure people who go see Waiting for Godot might be expecting something different…

Tension changes minds.

Letter to a friend…

In a world of SMS, Facebook Bots and voicemails…wtf?

If I wanted to talk to a machine, I’d message your Facebook bot. Almost no one wants to talk to a robot on the phone. They can’t help me, they won’t listen when I talk and most of my concerns are likely out of…

Elegance is the slice you didn’t expect.

It’s the surprise of an unknown benefit.

The free appetizer that arrives because she heard it was your first time here.