Simon Sinek continues to talk about empathy and how it can be the difference between a productive salesperson and a miserable, unproductive salesperson.
Empathy can go further for your customers. It can go further than not hitting your sales target.
Empathy could mean you accept your customers’ worldview. Empathy could mean that your product might not be for them. And (gasp) empathy could mean throwing out the sales script.
The way we talk to customers matter.
The job of a salesperson is to build enough trust for our marketing to work. Our job is to build a relationship that will change someone.
If you can’t find empathy in your customer or their problems or your product, maybe you should choose a new customer or product or boss.