The need for elegance

Fraser Larock
May 28, 2018 · 1 min read

Elegance is the slice you didn’t expect.

It’s the surprise of an unknown benefit.

The free appetizer that arrives because she heard it was your first time here.

The Easter egg at the edge of the map.

The Kleenex that disconnects from the next Kleenex to remind you you’re running low (brilliant).

Special experiences can be made by simple innovations. Simple moments of art. All it takes is someone willing to care enough to make it.

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