Publishers: The Most Important Feature for Selling Native Advertising

There’s no shortage of buzz these days about the impact native adverising (aka advertorial) has the potential to make on the publishing industry. The real question is whether this potential will turn into actual reality.

Based upon the trends illustrated by the research below, one would have to say “yes.”

However, for publishers to take advantage of this trend, they need to be able to sell native ads to their clientele. Some, like Forbes, have done an exceedingly good job at this, having over 30% of their revenues coming from native advertising. Others, not so much.

If you want to be effective at selling native ads, there is one key that is more important than all others…