App-iness -What’s in an App?

Today’s plethora of mobile-apps

There’s really only about 5 categories that a mobile application falls into:

  1. Entertainment
  2. Financial
  3. Productivity
  4. Travel
  5. Food


Entertainment apps are things like social media apps (Facebook, twitter etc…), video/music apps (YouTube, HULU, NetFlix, Vimeo, Pandora etc…) or Tabloid driven apps with hollywood spin. News or aggregation apps (News 360, Flipboard etc…) can also be considered in this category.


These apps include financial institution apps (Wells Fargo, Chase etc..), payment processing apps (square, paypal etc..), accounting apps/tax apps (quicken, quickbooks etc…)


These apps include tracking apps like fitness trackers (spark people, fit bit etc…), GPS software (google maps, Waze etc…), Chat applications (Voxer, Hangouts, skype etc…) and scheduling apps like calendar or invite apps.


Apps connected to anything travel where users can book, review and rate hotels/venues (Travelocity, Orbitz, expedia, etc…).


Food apps give insight to new recipes, restaurants or lifestyle dieting ( or Foodily). Restaurant review apps also fit into this category.

— — — —Article 1 of a 3 Part Series

1)-App-iness -What in an App? 2) App-iness -Why use Apps? —

3) App-iness -Where apps are going?

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