Last WordDeconstructing the creative processSo you’ve spoken to your client, received your brief, and you’re back at your desk ready to start work. But the words won’t come. You…Aug 13, 2019Aug 13, 2019
Last WordWhat makes a good email subject line?A strong subject line can improve the open rate of your marketing emails by more than 20 per cent and double the chance they will make it…Oct 30, 2018Oct 30, 2018
Last WordHow to create an amazing e-newsletterSocial media is big business for marketers these days, but it’s only part of the picture. A good e-newsletter can complement your efforts…Mar 15, 2018Mar 15, 2018
Last WordWhat makes a good website?A quality website is like a gem. It has many facets, ranging from domain hosting and web development to search engine optimisation and web…Feb 27, 2018Feb 27, 2018
Last WordMeasuring PR and marketing ROI: What’s the magic number?As a business, how do you know your marketing and public relations contractors are working hard to get results for you rather than draining…Dec 21, 2017Dec 21, 2017
Last WordThe power of strategic communicationsUnderestimate the power of strategic communications at your peril. Whether you’re running major events, creating a brand, or looking to…Oct 19, 2017Oct 19, 2017
Last WordMarketing 101: Keep your existing customers happyGetting new clients takes a lot of time and effort, as any business knows. So it pays to keep your existing customers happy and coming back…Aug 28, 2017Aug 28, 2017
Last WordIntroducing the art of SEOMastering the art of search engine optimisation (SEO) can be a steep learning curve. There are countless theories on how to make sure your…Jun 1, 2017Jun 1, 2017
Last WordStarting your own business — first stepsSo you’ve decided to start your own business? For most of us who make the decision to work for ourselves, it’s an exciting if somewhat…Apr 19, 2017Apr 19, 2017
Last WordWhat does the future of business look like?Part of what’s involved in owning a company is trying to gauge what the future holds and what you might need to do to stay in business. And…Mar 20, 2017Mar 20, 2017
