Whether you are working on an existing product, or developing a new one, just pause for a second to answer the following question:
What’s your unique product insight?
All great companies have one unique product insight - that thing that drives almost everything they do as a product team - yet most companies fail to understand why having a unique product insight is so important.
They get the basics all wrong.
They look at the competition and try to base decisions off of what the competition is up to:
Which features do they have? What can we copy? What should we not bother with? How do we do a better, more simple, more enjoyable, more fill-in-the-blank version of them? …
Scrum is, as Scrum.org proudly points out, the “de-facto standard for how teams deliver software”.
It is blindly followed by 12m+ adherents on a daily basis, but where did it all start? And why is it potentially preventing your product from achieving Product-Market Fit?
For those new to product management, a little bit of background on Scrum:
In the early 2000’s, the concept of “Agile software development” — usually just termed Agile — emerged as a response to the traditional approach to software development, where features were defined, documented, then delivered months — or years — later looking nothing like what was planned. …
The term “Product/Market Fit” is too often used as just a buzzword. It conjures up some vague idea of building a “good” product, whatever that may mean.
Yet Product/Market Fit — actually, the lack of Product/Market Fit — is arguably the most important concept to both understand & to act upon in order to make your product a success.
Whether you are a founder, UX Designer or Product Manager, a lack of Product/Market Fit probably lies at the heart of all your current frustrations:
Lack of autonomy, lack of purpose, building features that you don’t feel make sense & with no idea of what the value of what you are building is for your customers & for your business. …