With the meteoric rise of the dad shoe many new and old brands are taking advantage of the market due to the shoe’s growing popularity. Fashion icons and celebrities like Jaden Smith, A$ap Rocky, Travis Scott, and influencers don them for everything from the runway to the red carpet. Flashback to the late 9o’s, the dad shoe look was undoubtedly inspired by non fashion icons Steve Jobs and Jerry Seinfeld, as well as the numerous baby boomer dad’s who sported the trainers. Today, the chunky trainers and luxury sneaker hysteria has attracted a diverse fan base inspired by iconic street styles.
Enter Kerry and Kyle Cox who recently joined the mix with the acquisition of luxury sneaker brand TCG Footwear and made history as the only Father-Son African-American owned luxury sneaker brand. The company which has been around since 2009, is known for luxury handcrafted sneakers in fine Italian leathers.
In the street style bubble, there are always “It”-trends -items that aren’t available yet, or an up-and-coming statement-making brand.
In the street style bubble, there are always “It”-trends —items that aren’t available yet, or an up-and-coming statement-making brand. The loyal TCG customers consider their sneakers must- have items on the “It” list. The Kennedy and Cooper TCG shoe has been adopted by the tech community and is a popular choice among crypto and blockchain evangelists, as well as millennials.
You may wonder, why the Cox men would invest in a sneaker company with all the competition? The answer is in the numbers. In 2015, the global athletic footwear market was valued at $75.2 billion and it is projected to be worth about $115.6 billion by 2023 in the US alone. Sneaker heads have no limits to the number of shoes in their collections or the amount of money they will spend.
Early adopters of the trainers now known as the dad shoe, chose the shoe based on comfort and affordability, not to make a fashion statement. However, brands like Balenciaga, New Balance and now TCG Footwear are putting a spin on the dad shoe by incorporating the “chunky look” with a twist in high and low tops. “It is the perfect statement that blends fashion, style and of course good ole dad comfort,” states CEO, Kyle Cox and a dad himself.
“It is the perfect statement that blends fashion, style and of course good ole dad comfort,” states CEO, Kyle Cox and a dad himself.
The handcrafted, opulent leather sneakers are a certified hit with sneaker collectors seeking luxury and understated style; expect to see them in a variety of circles worn by millennials to baby boomers. So for those who don’t want to wear sneakers produced by the major brands, TCG Footwear is the perfect high-quality alternative made with Vachetta leathers and minimal branding.
“Six months into taking the reins at TCG Footwear, the brand’s cache is higher than anyone could have ever anticipated,” states Kerry Cox, Chairman; a retired physician and avid golfer.
As for the Cox men, they remain committed to creating a legacy by leveraging an unlikely mix of family, loyalty, and astute business acumen in growing the brand that combines Italian quality and minimalist aesthetic, resulting in an easy to wear option, which can be paired with any outfit — for any season.
“We are not reinventing the wheel, states Kyle, I was a customer of the brand before we considered acquisition. The TCG man is authentic, bold and passionate about waking up every day and taking all that life has to offer. That is what makes you a Thoroughly Crafted Man!”
The standout TCG Footwear street style looks vary from zeitgeist pieces that have gained a cult following to the introduction of new styles previewed for their fall 2018 line, available soon.