The #1 Thing Entrepreneurs Should Know About Growth Hacking: A Q&A with Vyper.io Co-Founder Jack Paxton

We’re just one month away from Launch Summit, the first-ever 100% virtual conference dedicated to startup hustlers. To get you ready for the event (and because we’re just too damn hyped to wait), we’re sharing some insights from a few of our amazing speakers.
Check out our latest Q&A with Jack Paxton, Co-Founder and CMO at Vyper and make sure to reserve your spot for his talk — you seriously don’t wanna miss it.
For folks who don’t know, what is VYPER and why did you decide to start it?
I started working in digital marketing agencies doing paid acquisition (Facebook ads, etc.), then progressed into overall acquisition and spotted a huge opportunity for a real growth hacking tool (my job was to acquire new customers and leads as cheaply as possible). I tested out the concepts with some agency clients then made the jump to starting VYPER with a buddy of mine once we saw the results.
Can you share a couple examples of badass/unique/creative contests or giveaways that have been run on VYPER?
Most of our contests disappear once the account is paused but here are a few examples:
What if I’m an early-stage entrepreneur without resources or much money — how can I come up with content upgrades or giveaways?
If you do not have an existing audience you can use contests to get going extremely cheaply. A common and simple option is to partner with a complimentary brand and give away their products. The other option is to purchase the prize yourself to then give away. It will be much cheaper than using paid media and much more time efficient than content marketing.
My top recommendation here is to just really spend some time connecting with Facebook group admins, community leaders, and industry influencers to get them to share with their audience if you do not have your own. Here is an example of a beta test we did: http://vyper.io/blog/case-study-using-viral-leaderboard-contests/
In terms of content upgrades, you can just repurpose blog posts, checklists or short e-book guides to use as PDF downloads. As people start sharing your blog posts to get the content upgrades, it will have a snowball effect to attracting new readers.
What’s the #1 thing entrepreneurs should know about growth hacking in 2017/2018?
Email is still the best channel for owned traffic but it is getting harder to acquire these emails as consumers become more aware of marketing tactics. Really think about how you can generate engagement and shares from your campaigns, as this will be a factor that helps you go viral. Paying for email leads one by one is so 2016 ;)
What are 2–3 key takeaways folks can expect to learn from your Launch Summit talk?
- How to create viral contest campaigns
- How to maximize and scale your acquisition campaigns
- The value of incentivisation and gamification to turn people into brand advocates
Want to learn more about growth acquisition from Jack? Register now for your FREE Launch Summit ticket: https://www.launchsummit.com/
