Here’s a thought I’ve been carrying around in my renegade, skunkworks “Innovation Labs” (read: startup product mindset) as part of a enterprise services, IT-driven company.
My evolving theory on Project vs. Product is focus: the former is risk-mitigative whereas the latter is risk-accepting. The former presumes scope is…
Alan, the foreseeable future of conversation design and AI will most likely be encapsulated by eSurance’s old motto (2010): “people when you want them, technology when you don’t.” AI, along with the rest of technology, follows the general rule of design: it augments people, not replace them and one size does NOT fit all.
Hi Daniel, it’s definitely desired but there’s still much education that needs to be given or “sold”. Just as strategy is dynamic and needs to be kept fresh annually (or quarterly), design research is an ongoing effort — competitive shifts, product maturity, cultural trends, etc.