My Number One Advice if You Want to Have a Successful Lawn Mowing Business
I wish I knew this advice when I started my little lawn mowing business in 2014.
You might think the advice is about the best equipment, the best vehicle, the most awesome flyers or strongest people. It’s not.
The best advice is: Know Your Offer.
Have you ever been to a place and turns out they didn’t have what they said they have?
For example, let’s say you go to a new bakery down the street, you see on their menu big pictures of donuts, cupcakes and…croissants! Your favorite!
You eagerly get up to the counter and say
Me: “I would like three croissant to go please.’’
Cashier: “Oh, we actually don’t make croissants.”
Me: “Oh? But your menu has a picture of a croissant, and you're a bakery, I thought you would have them.”
Cashier,: “Sorry, we only use that photo to draw in customers. Croissants are harder to make and we don't make them.”
Me:
See where all this went wrong? The customer was willing to pay for an item. The seller, maker did not have the item to begin with.
Croissants and lawn mowing.
What do these two have in common?
So, I learned in my later business years to be very clear on what I’m offering in my summer lawn mowing business and that is: mowing, trimming and leaf blowing debris off of hardscapes.
That’s it.
If the client asks the following, not under malice, but of genuine inquiry:
- Do you do edging too?
- Can you cut this branch off my tree?
- Can you mulch, this one time?
I have to be firm and say ‘no’ but in a diplomatic way.
If I say yes to any jobs, I must be committed to this service, which might be outside of my real service.
Telling my clients “no” leads to clarity and no hurt feelings or confused communication in the future.
Hope that helps!
If you need a more visual aspect of what I do, check my YouTube channel where I cover lawn mowing topics almost daily.
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