Warri no dey carry last, … well at least based on logistics… Every day, in the streets of one of the most vibrant cities in the southern region of Nigeria, you’re bound to hear this statement. It is an old Warri adage which indicates the zeal, strength, tenacity and grit a…

In the world today, more than 65% of new sales and services rendered come from direct or indirect referrals. This effective traditional form of marketing has been linked as a direct contributor to two thirds of an average business profit margin growth. SIC Referral Program is our strategic way of…

Branding is a crucial part of a product, project and service lifecycle. Besides the obvious logo importance, it increases a company’s valued reputation, creates a distinguished perception and gives a good customer experience of your product or service. …

Some time in February, I was working on some articles about the tech industry and ecosystems in Nigeria for a client, in the course of my research, I came across an ad for the Andela Android Learning Beginners Program, I just bookmarked it and continued with my research. Later that…

Running a business effectively and efficiently is one of the key qualities of being a good entrepreneur. This can be quite stressful and time consuming on an individual who has to concentrate on multiple tasks as well as run a fast growing retailing business. Accounting, inventory management and customer relations…

“Quitting your job or not getting one at all after graduation to pursue your passion especially in this recessive economy is a load of crap!” — At least that’s what your parents think. Especially coming from a family with no entrepreneurial background, the way your parents were raised, you go…

Ever spent a holiday with your extended family, well I did, at age 6, and here’s how a typical Friday evening went: Mummy had made a delicious pot of Banga soup the previous day which she kept in the freezer before going out. Aunt thought it was a good idea…

“Behind every successful man is a woman” - Groucho Marx But what if she’s his business partner or colleague, in case you’re wondering, this is not a feminism piece, it’s just studying the dynamics of working with someone you love or are in a relationship with. Love is a beautiful…