Shann Biglione – Medium

Shann Biglione

Shann Biglione

What Is The Difference Between Brand And Reputation? Here’s Why CMOs Should Care

In a game of “shag, marry, kill”, which should you pick?

May 23

May 23

Shann Biglione

Why Jack is right and Mark is wrong — and what this could mean for brands advertising on each

After years of demand from members and activists, Jack Dorsey and his team at Twitter have decided to enforce the same reality check as…

May 30, 2020

Why Jack is right and Mark is wrong — and what this could mean for brands advertising on each

May 30, 2020

Shann Biglione

Marketers, Stop Thanking Your Way Out Of This Mess

By trying to be relevant during this crisis, brands are not only losing their chance to build ownable sentiment, they’re avoiding the…

Apr 23, 2020

Marketers, Stop Thanking Your Way Out Of This Mess

Apr 23, 2020

Shann Biglione

[Podcast] Should Advertising Be Personalised?

Personalisation has become the name of the game in most marketing boardrooms, often discussed as the inevitable future paradigm of our…

Feb 17, 2020

[Podcast] Should Advertising Be Personalised?

Feb 17, 2020

Shann Biglione

Investment advice for those working in advertising (and other careers where getting old isn’t easy)

Advertising can be a shorter-than-planned career. This may have serious financial implications — how can you prepare for it?

Dec 9, 2019

Investment advice for those working in advertising (and other careers where getting old isn’t easy)

Dec 9, 2019

Shann Biglione

Dealing with sleep deprivation, anxiety, and the professional shadow of a doubt.

I’m typing this today after yet another restless night. Not a late one (I usually go to bed fairly early), but one interrupted constantly…

Oct 25, 2019

Dealing with sleep deprivation, anxiety, and the professional shadow of a doubt.

Oct 25, 2019

Shann Biglione

What Will It Take For Amazon To Become The Leading Media Platform In The Ad Business?

The rapid growth of Amazon Media Group seems to be taking a few of people by surprise. I’m actually puzzled it’s taken AMG this long to…

Sep 9, 2019

What Will It Take For Amazon To Become The Leading Media Platform In The Ad Business?

Sep 9, 2019

Shann Biglione

People Who Predict The Death Of Brands Don’t Understand Why They Exist

(Article originally published on April 2017 on LinkedIn)

Sep 9, 2019

People Who Predict The Death Of Brands Don’t Understand Why They Exist

Sep 9, 2019

Shann Biglione

To Target Or Not To Target: That Is Not The Question

Targeting the right people is one of the most established strategic steps in marketing, and one of the most strategic questions for media…

Sep 9, 2019

To Target Or Not To Target: That Is Not The Question

Sep 9, 2019

Shann Biglione

Shann Biglione

Head of Strategy Solutions at Signal AI, a reputation and risk intelligence company that merges human expertise and AI to answer big business questions.

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