To Target Or Not To Target: That Is Not The Question

Targeting the right people is one of the most established strategic steps in marketing, and one of the most strategic questions for media planners. With the advent of data driven, precision targeting solutions, we’re seeing a fierce debate between the proponents of segmentation and targeting and those in favour of more mass, large scale approaches. But the commotion is caused by two forces of…



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Shann Biglione

Head of Strategy at a media agency by day, marketing pain in the ass by night. Co-host of The Overthinkers. Opinions feistily changed.