In an industry that touches so many lives, accurate terminology is essential

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I’ve worked in UX for the better part of a decade. From now on, I plan to remove the word “user” and any associated terms—like “UX” and “user experience”—from my vocabulary. It’ll take time. I’ll start by trying to avoid using them in conversations at work. I’ll erase them from my LinkedIn profile. I’ll find new ways to describe my job when making small talk. I will experiment and look for something better.

I don’t have any strong alternatives to offer right now, but I’m confident I’ll find some. I think of it as a challenge. The U-words are everywhere…

Before I ever heard of a thing called content strategy, I studied English and Creative Writing, worked in publishing for a few years, and got an MFA in fiction. After graduating (and swearing off academia for awhile), I landed my first job in tech, managing content marketing for a health tech startup.

I knew very little about the tech and design worlds at the time, but I quickly learned that a lot of design firms and startups needed a person who knew language and story as well as developers knew code. People had begun to catch on to the idea…

Adam Lefton

Lead Content Strategist @ PayPal. Book lover. Baseball junkie.

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