3 things every lawyer referral coordinator should be doing
Recruiting New Attorneys
All online marketplaces (think Uber, Airbnb, and Instacart) need to keep an eye on supply and demand. For LRIS Coordinators, this means ensuring that there are enough attorneys in your lawyer referral service marketplace. This is crucial to being able to match a client to an attorney quickly and to provide the best experience possible.
Locating interested attorneys and guiding them through the signup process can require a lot of effort, online as well as offline. Let’s say you speak to a bar association section of 100 attorneys, only 20 will show interest in your program. Out of those, seven may say they will join, and ultimately two will actually join.
Here’s some of the top things you can do to continually engage interested attorneys:
- A monthly LRIS newsletter,
- LRIS social mixers and/or other community building events,
- Including a recruitment table at bar association functions,
- Create marketing materials that highlight value (see below).
When attorneys are evaluating which programs to join, they always want to know exactly how your program will help their bottom line.
With that said, data is on your side! Lawyer Referral and Information Services have a treasure trove of success stories. Make sure to collect these and to get permission to use these stories in marketing materials. This can be anything from providing numbers on the total engagement value of all referrals sent to attorneys in the past five years to personal testimonials from current participating attorneys.
The Atlanta Bar Association LRIS is one of our favorites. The information page for attorneys provides statistics on the value that the program provides to participant attorneys.
While we’re all focused on ensuring that our organizations are successful, one of the core ways to ensure that your success is sustainable is to rely on community. Your biggest source of the latest trends, tips, and tricks is fellow LRIS Coordinators.
Luckily, the LRIS community is very active and always has participants that are willing and eager to share their knowledge.
One such program is the upcoming Bar School: This is NOT Your Father’s Lawyer Referral Program. The online webinar is happening on April 17th, 2017.
This program is a great way to learn about some of the new, innovative, and money-making projects that are happening right now in the lawyer referral program.
C. Elisia Fraizer, Chair of the Standing Committee on Lawyer Referral and Information Services
Seth Chavez, Director, Lawyer Referral Services, Los Angeles County Bar Association
Tony Lai, Co-Founder and CEO of Legal.io
Eva Valentin-Espinal, Lawyer Referral Manager, The New York State Bar Association
Carole Conn, Director, Public Service Programs LRIS, Bar Association of San Francisco
Lucia Keller, LRIS Director, Atlanta Bar Association
Barbara Arsedo, LRIS Coordinator, Contra Costa County Bar Association