Apple, I Want a New Device!

By: Mark Chavez // Co-Founder and CEO

Photo by Michał Kubalczyk on Unsplash

My iPhone does a great job to sense, detect, produce and collect my data. It then does something very big brother, it takes my information and it sends it to someone else. Applications, platforms and services constantly need to harvest my information. Then they sell it right back to me in a form of an advertisement or other exploitive means to get my attention to make a profit.

The iPhone is the pipeline that feeds and supplies what Tim Cook calls the Industrial Data Complex. It is extremely efficient and the question I now ask is, who does my iPhone really work for? In the information age, why does everyone own my data except for me?

I want a new device, a new type of iPhone that works solely for me. What would this look like? First it would never send my data to anyone. It’s primary purpose would be to sense, collect and store all of my data, in a single source of truth and keep it under my ownership and control.

It would connect me to a new type of Appstore, one that held only decentralized applications. These are applications that don’t harvest or own data, rather they subscribe to it. Where do they subscribe? That would be to me, requesting subscription to my data and under my terms and conditions.

The entire Cloud/Mobile system was built upside down. I am put in the position of having to sign other’s one way click through agreements so that they can take my data, own it and monetize it. Who built this inequitable system and why do I have no choice but to hand over my data at every point of interaction?

This is why we are building Lens, to flip the entire system and put power, ownership and control directly into the hands of the individual. This means putting technology in a completely different role, one that supports individual autonomy, a personal freedom to interact with others privately and securely.

As we innovated and started to build a new ecosphere it became clear that we could not use the iPhone to store and maintain data ownership. It is engineered to take my data and give it to others. As a result my data is scattered everywhere and it only gets worse over time. When I sign up for new apps and services, bam there goes my data and control. It’s like I have a personal KGB agent always working to listen, harvest and analyze.

We had to shift and build from a new starting point we call Light. In Light, data is no longer given away. If there is a business, a form, an application or a service which requires my information then it requests a subscription to the my data. This puts me in a new role of complete ownership and control. I no longer have to give data away, I only approve subscriptions to data that I own.

Tim and Apple, we need your help here! We need a iPhone that works in Light and let’s us keep ownership of our personal data. An iPhone that never gives my data away, it tirelessly works on my behalf and removes the KGB agent from my life!