I am more of a personality based solopreneur, and I love snapchat because it feels right for my style of content and fits my personality extremely well. That being said, I couldn’t agree more with your article… I see a lot of people/businesses trying to go “all in” on snapchat because Gary vee told them to, but it’s clear there time could be utilized much more wisely elsewhere. As always, respect the platform for what it is… and for many people, “what it is” is a place you shouldn’t be spending your time or dollars.

Great article!