Leon The AlienSocial marketing: the need and bizarre consequencesSocial marketing is an activity that by its very nature must do something good for society. Do it selflessly and free of charge. Most…Jun 8, 2018Jun 8, 2018
Leon The AlienMoney in sports. Or what does our high sociality have to do with it?The main successes of our species are directly related to high sociality. Of course, in sports, striving for sociality is expressed…May 21, 2018May 21, 2018
Leon The Alien3 elements of working with fansHow do you imagine people living 40 thousand years ago? What did they do? What were their lives like? What thoughts filled their minds…Apr 6, 2018Apr 6, 2018
Leon The AlienReproduction in sports marketing or why sex does not sellUnderstanding the brain’s work and various cognitive biases is increasingly seeping into the daily lives of people of different…Mar 13, 2018Mar 13, 2018
Leon The AlienHow to create a cool brandA cool brand is an opportunity for consumers to show their own status. The status issue has been raised by me repeatedly. Its main goal is…Mar 1, 2018Mar 1, 2018
Leon The AlienHow to renew trust in the brandWhen your brand (including a personal one) is going through a crisis, logic is the last thing you need to resort to. On the example of…Feb 15, 20181Feb 15, 20181
Leon The AlienTattoos in the athlete’s personal brandIn working with the athlete’s personal brand, appearance is extremely important. In some of my articles, I’ve dwelt a little on how our…Jan 31, 2018Jan 31, 2018
Leon The AlienWhy the football club needs an e-teamA large number of neurons in our brain require high energy consumption. That’s why we are so lazy, as the brain by any means tries to…Jan 24, 2018Jan 24, 2018
Leon The AlienHow to pay your employee less, but get moreWe tend to trust. From the perspective of evolutionary psychology, everything is pretty simple: if someone warns us of a danger, it’s…Jan 15, 2018Jan 15, 2018
Leon The AlienHow to make your employee workMotivation is a very fragile thing. One false move and you turn an extremely loyal employee, ready to sacrifice himself/herself for you…Jan 3, 2018Jan 3, 2018