Listen to customers. Get their feedback early and often on your ideas, features, products, economics, total offering. Talk to more than one group of customers. Talk to your least happy customers. Follow your critics, listen to them. Visit your customers. Send your staff to meetups to listen to the conversations. Do not do things on just gut feel. Validate, validate, validate.
Competing with AWS
.Cloud Opinion

This is important but I’d argue that Amazon also *don’t* listen to their customers. They remain focused on what their customers really need rather than what they want. If you listen to customers but don’t trust your instinct, vision and experience to trump it in some cases you’ll end up building some pretty horrible and useless stuff.

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