

Architect who dabbles in marketing and PR. Cofounder @BlankSpaceNYC New book on the shelves: http://blankspaceproject.com/shop
We often hear mainstream users talk about how “overwhelming” “social media” is. I posit this is because the products have been built to drive more following and offer no tools to cull a better, smaller (higher signal, lower noise) set of users to follow. The coveting of follower counts driven these products to encourage FOLLOW FOLLOW FOLLOW when UNFOLLOW would often make the service more valuable for the user, hence driving “overwhelming” instead of “relevant and useful”.