Ask anyone, I am an efficient person. Always looking for ways to maximize, organize, realize, conceptualize and fraternize with using less to do more.
But there’s many kinds of efficiency.
Maybe this is the millennial in me talking, but this feels like such a weird way to frame what Snapchat is fundamentally — it’s not a social network, it’s a messaging app.
We don’t want permanence. We don’t want profiles. We don’t want followers. We don’t want to save things to the camera roll by default in the same way that…