Perhaps the other factor in the recent wave of artisinal-seeking (both on the supply and demand sides) behavior is that it’s increasingly extrinsically viable now too. With the rise of crowd funding and Etsy shops and so forth, even niche market goods can be shipped all over to their respective niche demanding audiences rather than go to a local market and hope there’s enough buyers to support them solely in that geographical area.
So you can live in an extrinsic world (eg. pay your bills) even as you do intrinsic things because the internet as a market tool has allowed those connections to grow big enough.
I’m not American, and actually don’t think of this as a political issue, but it’s really neat to see the rise of individual business work and thrive around the world. I suspect we’d mostly all do intrinsic things if given the chance, and so the extrinsic rewards were perhaps more stick than carrot for previous generations (and even now, true). The encouraging news is that I think these intrinsic leaning works can survive in both economic systems: either through individualism and free enterprise or through UBI and social programs that can support people on the financial side.
And anyway, automation will completely change the paradigm for both American parties in a few decades. This whole “we’ll make more jobs!” thing will reach a fever pitch until they realize those human jobs are never coming back.