
LetterSox DIRECTS IT’S FIRST MAJOR MOTION PICTURE! | Start Up Socks Blog 004
That’s right ladies and gentleman, LetterSox storms Hollywood* with it’s very first major motion picture!
(*Wellywood…. and maybe it wasn’t a ‘major motion picture’, but close. )
Welcome to the Start Up Socks Blog 004, a monthly installment where we round up some of the highlights from the previous month. So, let’s get to it.
1. Firstly, let me explain this ‘major motion picture’.
At LetterSox we wanted to create an advertisement that comically portrayed one of the many struggles people have with their socks.
We all know the feeling, you’re in a rush in the morning, maybe late for a meeting or something important, and you simply can’t find a pair of socks to save your life. We spent a weekend filming a comical take on that struggle, hopefully to the enjoyment of our loyal LetterSox followers.
If you’d like to check out the video, you can find it here: https://www.facebook.com/pg/LetterSox/videos/?ref=page_internal
2. What can you do with your 30 minutes?
We’ve learnt that it takes people 30 minutes on average to buy a pair of socks…. 30 MINUTES! That seems like far too much time if you ask us, we understand that you’ve got way better things to be doing with your 30 minutes. So we thought we’d show you what else you could be doing with your 30 minutes. Below is just one example, but you can see the rest on our Facebook and Instagram.

3. ...and of course, stylish socks were delivered to our awesome customers.
This month LetterSox delivered nearly 50 pairs of socks to over 30 customers all over New Zealand. The team was stoked, as this was a 200% increase in customers from June, growth that we hope to sustain in the months to come.
We were also very excited that in July LetterSox made it’s debut in the Houses of Parliament, with MP Chris Bishop sporting the stylish socks he recieved in his July subscription. Another huge thanks to Chris for supporting our start up, it’s much appreciated!

