Lewis Gersh5 Things I Wish Someone Told Me Before I Launched My StartupI’ve been working in startups most of my career and gained a lot of experience to draw from, both positives and negatives. These…Feb 27, 2018Feb 27, 2018
Lewis GershConferring with the Greatest Marketing Minds of All TimeThe dozen or so email invites arrived while I was visiting friends in Napa Valley. On each one, the subject line read “Lessons Learned.”…Jan 23, 2018Jan 23, 2018
Lewis GershThe Other First-Mover AdvantageIn business the first-mover advantage is obvious but it is not foolproof. As one analyst wrote, “First-mover advantage is no absolute…Dec 12, 2017Dec 12, 2017
Lewis GershSowing Hardier Seed Rounds“There are different ways to do innovation. You can plant a lot of seeds [and] not be committed to any particular one of them but just see…Nov 7, 2017Nov 7, 2017
Lewis GershCap Table or Crap Table? You Be the JudgeThe Pacific Crest 19th Annual Global Technology Leadership Forum reminded me of a promotional tour I once went on with my dad and some of…Oct 24, 2017Oct 24, 2017
Lewis GershAn Amazing Amount of WrongAt PebblePost, we strive for a diverse culture that encourages people to express their individuality. We don’t want marionettes.Oct 5, 2017Oct 5, 2017
Lewis GershHow to Approach an Investor (and How Not to)As I’ve said before, there’s nothing like the rush of that lightbulb moment when a great idea arrives. I’ve experienced it myself several…Aug 1, 2017Aug 1, 2017
Lewis GershBen Plomion, CMO of GumGum, on Marketing Outside the Digital ScreenOver the past few months, I’ve asked several marketing leaders if they’re grateful for digital. This time, I thought it would be…Jul 25, 2017Jul 25, 2017
Lewis GershWalmart vs. Amazon: War of the Digital and Physical WorldsTwo recent occurrences serve as signals that we’re at a marketing crossroads. In June, Amazon announced that it had offered to buy Whole…Jul 6, 2017Jul 6, 2017
Lewis GershVC Litmus Test: Are you in It for the Venture or the Capital?There are basically two types of venture capitalists. The first wants to make a difference by building something. The second just wants…Jun 22, 2017Jun 22, 2017