instead of buttons, menus, and stars, you tell the machine what you want using words. And emojis 😘
The State of UX in 2017

I would say the mechanism also changes. While we were designing conversational interface, we realised the importance of making users feel in control. In traditional interfaces, users normally have an overview of the buttons, menus or other contents. While for conversational interface, coming up with UX flow fully considering user needs and bringing ease to user in every step are quite challenging.

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