Why does Facebook not adopt YouTube’s partner program — CCGL9011

I believe the two reasons why Facebook does not adopt the YouTube partner program is because of the nature of the content that is generated and accessibility. The partner program of Youtube is dependent upon how widely known the Youtuber is in the community and how well received his Youtube videos are, both of which correlate to not only more views but also returning viewers. This means that content on Youtube is, in the most general sense, ranked by the community, with better content being able to reach out to a wider fan base through word of mouth or recommendation etc. Facebook, on the other hand, does not have such a ranking system because that’s not its purpose, everyone shares the same “level” of content with everyone else, be it a quick status update or a gallery of pictures. It’s not somehow higher quality of a celebrity to share that he or she just went to the gala than for me or my friends to share the same message and post a few pictures along with it. Also, Facebook is meant to be a quick platform to post/share something and get on with your life whereas Youtube can be a platform to build ones whole career through video making.

However, you can make the argument that select popular pages that use Facebook to constantly churn out content such as Unified Soul Theory can adopt the partner program. Yet because of the nature of Facebook to be able to share and report, these videos can be viewed by anybody without having to click on their page specifically to access that content. Youtuber’s content are unique to their page alone, and any attempt to copy it is frowned upon not only legally but also by the community itself, therefore directing all the views to the main Youtuber’s channel. In short, the partner program requires that people can only access the content on his or her specific channel whereas on Facebook, everyone can share someone elses content on their own page. A major (opinions differ) purpose of a video is to get more views, whereas Facebook doesnt care about specific views, just the act of sharing and getting the message across.