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How it hurt Coca-Cola, Pepsi, and countless other brands

“Have a Pepsi”
“Have a Pepsi”

There’s no such thing as bad publicity. It’s become a cornerstone of marketing, it’s built the foundations for advertising campaigns across the globe and even has equivalents in different languages — in French, ‘succès de scandale’, meaning ‘success from scandal.’

Of course, this statement can turn out to be true for many businesses and their negative publicity can generate millions in sales revenue, but more often than not, bad publicity is the key to failure and it doesn’t care how big your business is.

Ultimo Lingerie

In 1996, Scottish entrepreneur Michelle Mone OBE started MJM International Ltd. with her husband Michael. They…


Why we still haven’t managed to communicate with the people of North Sentinel Island

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North Sentinel Island, in the Bay of Bengal, is home to the Sentinelese people. Located between India and the Malay Peninsula, the island forms part of the Indian Andaman Islands. Being so close to other inhabited land masses, North Sentinel is hardly what we would describe as remote. In fact, the surrounding islands are home to five other tribes that we’ve known about for hundreds of years: the Great Andamanese, the Jarawas, the Onge, the Shompen, and the Nicobarese. The only difference in the Sentinelese case is that they don’t want to know about us.

1867

The first recorded contact with…


Exactly how I built my newsletter following from scratch.

A cell phone displaying emails from various people with a computer screen in the background.
A cell phone displaying emails from various people with a computer screen in the background.

When I was first getting into writing back in June 2020, I read one crucial piece of advice from Tom Kuegler— start collecting email addresses from the very start. I wasn’t sure if I would ever create a newsletter, but I took his advice and began including a call to action at the bottom of my articles.

A month or two later, I logged on to my email software account and saw that I had gained 3 subscribers. This might not sound like a lot, but it was proof that I could actually build a following without spending a single…


The incredible story of Juliane Koepcke, who found herself alone in the Amazon following a crash that killed 90 people

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On 24th December 1971, LANSA flight 508 from Lima to Pucallpa, Peru, was struck by lightning, considered the deadliest lightning strike in aviation history, giving way to a crash which led to the demise of all 90 people on board, except for one 17-year-old girl named Juliane Koepcke. This is how she survived the crash, followed by 11 days alone in the Amazon Rainforest.

It was the day after her senior prom and just hours after her high school graduation ceremony. She was flying with her mother to see her father and celebrate with him. Along the way, the plane…


Is a tight foreskin a deal-breaker when it comes to sex, and what can be done to fix it?

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I am a member of an anonymous advice group on Facebook. People can submit queries on any area of life, but the same topics always recur: finances, education, and sex.

One day, I saw a comment that intrigued me, someone wrote;

“Is phimosis a turn-off for women? Do any other guys have it? I have always had it but thought it would fix itself. I haven’t had sex yet, but I’m worried if I do, a woman would be really disgusted at it or it would hurt me. Should I go to a doctor and get it checked out?”

This…


The incredible story of South African surfer Brett Archibald

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On 17th April 2013, Brett Archibald, originally from South Africa, experienced the most traumatic incident of his entire life. He would spend over 29 hours floating in the Indian Ocean, fending off sharks, seagulls, and battling intense heat. Little did he know, he would come out the other side able to tell his story.

Brett and a group of eight lifelong friends were on a surfing trip in Indonesia. They were heading for a group of islands off the coast called Mentawai. …


Exactly how much I made for an hour of writing.

A screenshot of the author’s statistics, showing the view count over time for a 1,000 viewed article.
A screenshot of the author’s statistics, showing the view count over time for a 1,000 viewed article.

I started writing back in June 2020, when the Covid-19 pandemic hit and I found myself looking for something to do. I always enjoyed writing and never knew I could make money from doing something I loved.

I stumbled across Shelby Church’s video on YouTube about her experience of writing on Medium and how she had made over $11,000 from one article. …


TRAVEL

I look at expert’s opinions to see if we will be able to travel abroad in 2021

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In 2020, the coronavirus pandemic put a stop to all international travel as airline companies, hotel chains, and other tourism businesses fought to stay afloat.

The solution for many such companies was to simply postpone all pre-booked trips for one year and continue operating as usual. However, with the pandemic lasting a lot longer than expected, and with Easter holidays now being cancelled for a second year running, what are the chances really like of getting away on a summer trip in 2021?

I live in the United Kingdom (Northern Ireland specifically) and typically, our school summer holidays run from…


The time I had sex with my former teacher under his desk.

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It all started in March 2020, I was 18 years old and was in my final year of high school. I was taking three subjects and had a great relationship with all my teachers. Mid-way through March, the Coronavirus pandemic hit and we were forced to stay at home. My exams were cancelled and everything was put on hold. Within a few weeks, school had come to an end forever and I never got to truly say goodbye to my teachers or classmates.

The months rolled on and I had little to no communication with anyone from school. Then in…


And how you can become one.

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Interesting people always stay in our minds; whenever we meet one, it’s hard to forget them.

They recall anecdotes about the experiences they’ve had, they talk about their lives in great detail and yet everyone still listens to every word because what they’re saying is genuinely interesting.

We often wonder what it would be like to be one of these people. We dream about living their lives even for a day to experience what they experience.

In reality, it’s easy to become more interesting. There are certain qualities that are shared by the most interesting people in society, all of…

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