“A revolutionary interactive technology for retail”

This was a recent article that had sparked my interest simply because I’m interested in how abstract forms of design can be applied into business. This revolves around the idea of tangibility and its correlation with sales. According to current research, “touching a product makes consumers 40–60% more likely to purchase.”

This method of marketing is extremely clever, in my opinion. It combines interactive design and aesthetics to create an almost immersive experience for retail. I admire the extensive real-life application of something conceptually simple.

Personally, I lean towards graphic design as my forte. To be able to see how applicable graphic design can be is motivating. It’s not limited to just inDesign or print but can also increase user experience, as seen through Perch. It’s one platform of design that can lead to multiple.

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