The Insider’s Guide to Building a Data-Driven Culture: Transform Your Business in the Digital Age

Introduction: The High Cost of Ignoring Data

Liat Ben-Zur

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In our data-driven world, ignoring data in favor of intuition or the Highest Paid Person’s Opinion (HiPPO) is not just outdated — it’s a recipe for disaster. Yet, many organizations are still trapped in this outdated mindset. This guide is an urgent call to action: embrace data or risk obsolescence.

The Perils of Ignoring Data-Driven Decision-Making

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Liat Ben-Zur

Digital Transformation Leader | Strategic Advisor | PLG, Product Management, IoT & AI Disruption | Diversity & Inclusion | Speaker | Board Member | ex-CVP MSFT