🤩 Businesses are looking for new ways to drive customer loyalty and increase revenue. 📈 Tokenized loyalty programs, which use blockchain technology to offer customers digital rewards that can be redeemed across multiple brands, represent a significant opportunity for growth in the loyalty industry. 💡 Libra Incenitx Founders Andrew Doxsey and Ahmed Sulaiti say in the recent feature article with the International Business Times that “Limited rewards, confusing conditions, and a frustrating user experience are common causes for low loyalty program engagement”