Life is Life Positioning Document

Read the first post: How I used Agile to make a drinking game: Part 1

Problem Statement
Twenty and thirty somethings like to drink. Drinking alone is not socially acceptable, so we drink with our friends. Bars and clubs are expensive and intolerable sober. At pregames, people often end up standing around on their phones.

Meet the Drinking Game. Beer Pong has always been the gold standard of drinking games. We love it, we play it often (when we can get on a table…) but it usually ends with everyone hovering over 4 players yelling “elbows” and “next”. You came over to meet a cute girl but ended up chained to a table with 3 other dudes for 4 hours.

We love to share experiences and hear new stories — especially when drinking. We wait all pregame for someone to ask about our trip to Puerto Rico so that we can talk about all the crazy stuff we did…but no one ever does. Groups are kind of random and consist of many different personalities. People come late and leave early. Groups also have the attention span of a chipmunk.
 Solution Statement
 Life is Life: the game of absurd judgments is a game of Most likely tos. The objective is to bask in the glory of “that time when” and discover what strangeness and debauchery your friends think you’re capable of. A rotating judge decides which player in the group is “Most Likely to [X].” E.g., “Most likely to wear yoga pants with no intention of working out” and “Most likely to blackout at a family event”. These cards will prompt stories, physical challenges, and make people laugh. While drinking is encouraged throughout the game, everyone drinks together each time a player gets 7 cards.

Positioning Statement
 Life is Life: the game of absurd judgments is the card game you’ve always wanted to play. Are you the Ambitious Contrarian? The Naïve Sex Addict? The Alcoholic Hipster? Find out who your friends think you are. You’ll hear new stories, judge physical challenges, and see photos that were “accidentally” not deleted.

Life is Life: the game of absurd judgments is a card game where the objective is to get cards.

  • In each round, the judge draws a card and reads it aloud to the room.
  • The group debates which player best fits the card.
  • The judge awards the card to one player and the judgeship rotates to the next player.
  • Once a player reaches seven cards, the group cheers “Life is Life” to the winner. The winner discards her cards and starts over. The other players keep their cards.

Problem-Oriented Features

  1. Our drinking game is a card game
    We’re attached to our phones. We don’t want to sacrifice our phone to the group to play a “social app.” Also, drinking games and phones inherently don’t mix (drunk people spill, it’s a guarantee). Cards are a good way to prompt players — no more awkward “Never Have I Ever” rounds where someone just “can’t think of something they’ve never done before.” Cards also easily scale to groups of all sizes.
  2. Our game encourages story-telling, physical contests, and poking fun at one another
    We love boasting about our own highlights reels. But we love telling embarrassing stories about our friends even more, and we’ve saved up a lot of memories and Snapchat screenshots over the years in preparation. Our friends have a lot of dirt on us too. We all just need a little push (and maybe a shot of two) to jog our memories and get the stories flowing. Also, because our game relies on the experiences of the group and players get new experiences each day, our game has a built-in mechanism to avoid staleness.
  3. No no one likes a jerk. Our cards won’t make people feel bad
    We won’t include cards that make people feel like crap.
  4. Our game embraces all personality types and encourages them to participate
    Our friends are all “special” in their own ways, and that’s awesome. Everyone in the group will be a contender. We all know that one guy who just won’t shut up — but our game isn’t just about who is the loudest.
  5. Our game has special cards to mix up game play
     As we said earlier, groups get bored easily. We will use special cards to change tempo, which players are involved, and the game flow.
  6. Players can leave and join the game at any time
    Some people are always late. Always. We won’t make them sit around until the next round. We will get them playing as soon as possible. If someone has to leave the party, this doesn’t mean that ours has to stop.