LifesightThree Ways To Maximize The Value Of Your Customer DataWhile first party customer data has always been important, the post-cookie, post-COVID customer will demand that their data is leveraged…Sep 28, 2021Sep 28, 2021
Lifesight6 Questions To Ask Your Identity Resolution PartnerIdentity resolution is one of the marketing ecosystem’s most important tools in today’s privacy-first landscape — a tool to finally get to…Sep 28, 2021Sep 28, 2021
LifesightDefining The Customer Intelligence Value Chain, A 101As the business environment gets increasingly competitive — more so in 2020 than ever before — it is critical that brands and…Sep 28, 2021Sep 28, 2021
LifesightModern Customer Graph — The Secret Sauce Of Sound Customer IntelligenceOr why it’s about time brands started treating Emily, Jane, and Bob as diverse individuals despite some common attributes, using the…Sep 28, 2021Sep 28, 2021
LifesightData Industry Allies Lifesight And Datarade Strengthen PartnershipSingapore Nov. 5, 2020Sep 28, 2021Sep 28, 2021
LifesightA New Era Of Consumer Insights For CPG Brands, This Time With Alternative Data EnrichmentIt is 2020 and in the face of a pandemic, the world’s behaviours have changed in a way we have never seen before. And yet, the primary way…Sep 28, 2021Sep 28, 2021
LifesightData Enrichment For Customer Delight In The Age Of Omni-Channel RetailAbout 3 months ago, one of our premium retail brand clients came to us with an interesting challenge. Thus far primarily operating out of…Sep 28, 2021Sep 28, 2021
LifesightStrengthen Your CPG Data Strategy With These 3 Data Enrichments Use CaseThe CPG industry is undergoing a large scale transformation. The industry has always been very competitive, but the COVID-19 crisis and…Sep 28, 2021Sep 28, 2021
LifesightHow Identity Resolution And Data Enrichment Can Help Publishers Deliver Results For New Age…The last few years have seen a digital revolution in the world of publishing. Rapid and personalized content are the order of the day. It…Sep 28, 2021Sep 28, 2021
LifesightThe Impact Of COVID-19 On The Out Of Home (OOH) IndustryThe OOH industry experienced massive growth globally in 2019. Programmatic OOH made its debut with huge promise, and traditional OOH media…Sep 28, 2021Sep 28, 2021
