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As an early stage startup, data-driven decision making is the key to ensuring you have the necessary information you need to understand your company’s overall health and viability as you navigate the market.

Taking a unit economics approach ensures that you’re steering your company in the right direction, and that all aspects of your SaaS are driving profit and growth. Below, we’ll take a closer look at unit economics and its wider implications for building a sustainable business.

What are unit economics?

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“Life is really simple, but we insist on making it complicated.” — Confucius

Businesses are complex systems and measuring success can feel like a complicated and challenging process. With so many different strategies to consider and a never ending list of “key metrics” to keep track of, being an owner of an early stage startup can be overwhelming. Unit economics attempts to simplify all this complexity by measuring profitability on a per unit basis. …

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