Why viewing other creatives as collaborators, not competition, is beneficial to everyone.

Many years ago, I thought of creativity as something that comes from a singular endeavour. Something magical, born only in moments of inspiration, struggle and solo expression. As it turns out, this is bullshit. During my time as a student, I attended a lecture by Neal Fox of Le Gun (the photo seen above is of a print by Le Gun, also here: https://legun.co.uk/ ). Over the course of his hour-long speech, he opened up about how Le Gun work and how collaboration is at the core of…

Ben Howarth

Head of Creative at Likely Story

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