Build Business Brand with Instagram Live
Live video can be a key component to building the brand of your business. While there is a number of options available, an article in Social Media Examiner, titled “Instagram Live: How to Create and Repurpose Live Content,” makes the case for experimenting with Instagram Live.
Todd Bergin, a live video and Instagram video expert, likes Instagram Live for its simplicity and provides insight on the key components to making an Instagram Live segment a success.
Equipment and lighting are instrumental in Instagram Live. According to Bergin, invest in an affordable mini tripod that can hold your smart phone and keep the camera steady while filming. For filming while walking, he suggests using a clamp that is held at a distance from the face to show some background.
Lighting does not have to be complicated. Daylight is sufficient. Look toward a window with sunlight that is not blinding. Check your screen before recording to ensure the lighting is adequate.
Once you’ve recorded your segment, you can extend the life of the video by repurposing it. Instagram Live allows a user to record up to one hour and includes a time clock countdown. It will automatically shuts down at the hour, which Bergin points to as a weakness of the platform.
You have 24 hours before the Live video disappears from your Instagram account. Bergin suggests saving the video to your phone to repurpose in other platforms, including IGTV (Instagram TV) and YouTube. If you’re unable to save the video, he recommends using an app to capture an audio file from the Live video.
Depending on your editing expertise, you can use video editing software, such as Adobe Premiere, to crop and edit the video. You can also change the dimension of the vertical video by shrinking it and adding background card and as lead magnet.
As entrepreneurs, we should strive to reach our customers in ways that engage them. In the 21st Century, visual storytelling is increasingly important to engage an audience. Live video should be a tool in any entrepreneur’s toolbox.
