The Coalition for Better Ads: too little, too late?
Enrique Dans

Too little indeed.

The biggest fallacy here is that of Eyeo/ABP pretending to be the champion of the users. What people have downloaded from them is an ad-blocker. Users have not hired them, much the less to negotiate on their behalf and clearly for the main benefit of Eyeo/ABP. Chances are savvy Internet users are going to see through them.

Too late, no. The mobile Internet ecosystem is not sustainable with the current advertising model. So there has got to be time and options. It is the responsibility of the industry to provide a viable alternative.

Here are our two-cents:

It’s about time, if you ask me!

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