How to make your audience hear your ideas.
How to make your audience hear your ideas.
Let’s face it! Being an entrepreneur is not an easy thing to do. It takes a lot of risks, hard working, building skills and coming up with new ideas that you think will make a difference in the world.
You have invest lot of your time coming up with new techniques, connecting with people, working with them and try to materialise your visions. You are chasing your dreams and you know that you can achieve something that will be useful for mankind and will level up our society. However, not many of the people in the audience seem to understand how great your ideas are, and they tend to ignore you while you are pitching your ideas and trying to convince them to be part of your vision.
You start to lose your confidence and your audience is no more interested in your ideas. Peoples’ attention is easy to capture but very difficult to keep. We are designed to be distracted every 2 minutes from our nature and we cannot be focused on one topic for long.
However, there are some techniques you may find useful to use while you’re presenting your ideas and keep your audience with you.After all, you’re doing it for them. You already know how wonderful your idea is, and if you communicate it right other people will think it too.
You are a smart human being, that is not doubtful, but maybe people are not listening to you because you’re not talking them in a right way.
So, here are four techniques that will make your pitches more effective.
1.Make your audience feel comfortable.
When you are in a stage in front of people you are threatened by them. They are many and you are one. People can criticise very easy and you start to feel anxiety and less comfort, passing that feeling to your audience and making them feeling stressed too, and not receiving your message. So, the first thing you have to do is to relax and manage your anxiety.
First of all, you have to accept the fact you have anxiety. It is totally normal to feel stressed in front of a group of people that you don’t know, and they don’t know you. Facing your problem makes it more easy for your to deal with it. Accept your anxious self, take a deep breath and move to your next station. It is not a performance with a right or a wrong way, is it you talking about your passion and your ideas that you strongly believe that can help others. Feel comfortable about your speech and talk to your audience as the are the people you want to help and evaluate their lives.
2. Create a conversational mode between you and your audience.
Talking from a stage in front of many people is feeling that you are talking on your own, and it is not as effective it could be. If you stand in front of people and you start talking about your idea, without putting them in your frame, the game is lost. In order to keep your audience with you is to make them feel they are part of your speech and that what you are saying is interesting them. In order to achieve that you have to be in conversation with your audience and create interaction between you and them.
By creating an impression of conversation by making questions and answering them. While you are making questions about the topic you are the voice of your audience, things that they might ask, or things that they might not think of asking and answering your questions you are giving an impression that you are answering your audience question, and most of all, you are making your audience part of your speech and you are capturing their attention. Therefore, expect of answering questions, using a conversational language is a great tool for engaging your audience to your ideas and also manage your anxiety
3. Slow down and listen
Many of us do not listen while we are in a middle of a conversation. We are just picking up some words and we made up an answer in our mind, according to what we think we heard, leading ourselves in a but conversation. If you want to promote a new idea or a new technique, you are not doing it for yourself, you are mostly doing it for others, so if you don’t listen to your audience needs and if you don’t take a genuine feedback, you want to be able to fulfill their needs and your audience won’t be interested in what you are trying to convince them for.
4. Have a structure while you are speaking
Giving an information in a more structured way, make it more efficient to be remembered by the audience. When you are pointing out what you do, how you do it and what results it would have people are more willing to follow you in your speech.
“People tend not to trust the smartest person in the room, but the one who is showing that he’s knowing what he’s doing.”
One structure is the “Problem or Opportunity/ Solution/ Benefit” which helps you as a speaker to remember what you have to say next and your audience to follow your thinking process as closely as possible. The other structure that is also effective is the “What? /So What?/ Now What?” which helps you to explain to your audience what your ideas are about, why it is important to be pointed out and which are the next steps that will follow.
This is an effective formula for answering questions, introducing people and improve yourself develop a spontaneous speech while you are trying to make your idea clear to people just met and passing the message you want.
Everyone has great ideas but, only the 10 out of 100 have the confidence to present them to other people, but only the 2 of them will pass their message as they have it in their mind. We live in separate realities and we are expecting other to see what we see in our reality, which is literally impossible if we don’t translate our message in a way the majority can understand. Learning how to communicate your message right will not only help you to gain more confidence but also passing your ideas to others.
Your ideas worth sharing, why not to communicate them right?