Why it bothers me that pumpkin spice lattes are considered “basic”

The most recent post I saw was just the other day. I was sitting at my kitchen table, scrolling through snapchat with one hand, while eating a rice cake with the other.

I was looking at the snapchat story of a girl that I used to work with. She had posted a photo of her Starbucks cup, the “PSL” abbreviation scrawled in black, her caption self-deprecatingly reading: “Being basic today, lol!”

I was instantly infuriated. My question to her is why?

Why do we cheapen things we like by slapping a “basic” label on them? The word ‘basic’ implies mediocrity and lack of imagination. Calling something ‘basic’ implies that it is unoriginal, that you are following the herd, that you are incapable of thinking for yourself.

We take things that we enjoy, whether it be a drink or a snapchat filter, and turn it into something negative. When we call ourselves ‘basic’ we are diminishing our standing as unique individuals. Surely, the world does enough to tear us down without us doing it to ourselves.

Too often we stop ourselves from doing or enjoying certain things in fears we will be slapped with this label. I know I am guilty of this myself. Just the other day I refrained from using the dog filter on snapchat, because I didn’t want to be labelled as “basic.”

It should be noted that this is nothing new. Every fall, people make the same joke. Oh, you’re drinking a pumpkin spice latte? That’s so basic.

It’s high time that people start taking ownership of things that they like. It’s not basic. You can like what you like. And there’s nothing wrong with that.

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