As a technical or nontechnical founder, it can be daunting to decipher all that goes into exploring a problem, solving a problem, and growing your business. From my previous posts, you know I’ve replaced the popular Product-Market Fit with 7 (more detailed) benchmarks that I believe will keep startups from…

05/27 Update: I’ll be hosting a free online workshop covering this content. To get the invite, download my e-book here: http://www.lindsayt.com/product-market-fit-ebook Product Market Fit Has Jumped the Shark And other “Silicon Valley” proverbs we need to start, stop and continue. If you’ve been following along with me then you know that I find the “90% startup failure rate” the most annoying statistic ever.

And Other Reasons I’m Betting on Women for Future Innovations — [UPDATE 3/25/2019: The final version was published as a guest post on Technical.ly. You can find it here.] [This is a DRAFT. I wanted to get something out for International Women’s Day (March 9th). I intend to update this publicly until it’s in its final form] In 2002, I took…

“Look, Lindsay, we’re not the kind of people that turn heads when we walk into a room,” he said to me. I laughed. My college-aged insecurities agreed. It’s amazing how a single person’s comment can leave such an impression, it’s like a fire-heated mark left on a cow…it brands you…

You have an amazing idea, you spent time sussing out the details, getting customer feedback and doing market research. You may have wanted a technical co-founder (or not), but you ended up hiring developers to build your minimal viable product (MVP). You’re in the midst of building the technology and…

You need to find customers and talk to them so that you build a marketable solution that sells. If you don’t believe this than this article is not for you. This one is. True Customers Make Your Startup a Business I assume you’re already interested in doing customer interviews. I’m not here to convince you interviews are…

There’s a crack in the foundation of every startup that eventually brings most of them down.

Last week I held an initial networking call with a startup marketing expert out in Silicon Valley. He focuses primarily on Seed and Series A startups; those startups that have figured out their product and much of their marketing, and are now focused on rapid growth.

“Oy…bad timing lol.” Well, that felt crushing. I had just sent out an email to a startup list about my upcoming workshop and a wise guy took issue. “In order to be outstanding, you have to be willing to stand out,” my dad always told me. Standing out comes with…