Written by: Lindsey Margolis It was never easy to keep a customer, but nowadays, it’s almost impossible. There are so many options for customers to choose from when it comes to where to shop or who to sign a contract with..almost too many. And that is where businesses go wrong. Companies tend to compete with other businesses when, instead, what they should be doing is fighting for their customer. A solid, knowledgeable business knows that the secret to success is their customer.