By Amanda Giddon, Senior Consumer Marketing Manager, Intersection
“Look at everything as though you are seeing it either for the first or last time, then your time on earth will be filled with glory.” — Betty Smith, Author, A Tree Grows in Brooklyn
That’s our aspiration for #ArtOnLink. To give local artists a platform for their vision. To let citygoers see their city for the first time, over and over again, through those perspectives.
When thinking about the dynamic places we call home, we recognize that how something is seen depends on who’s looking. As art lovers and city enthusiasts who happen to program the largest network of street-level digital screens in the world (convenient!), we saw an opportunity to share the work of local creators with unique and diverse perspectives at metropolitan scale.
We started #ArtOnLink in 2017 with LinkNYC, and expanded the program with the launch of LinkNWK and LinkPHL in 2018. Since then, we’ve featured more than 100 artists, and seen more enthusiasm to participate and positive feedback than we could have ever dreamt up. Interspersed with local facts, transit updates, advertising, and more, #ArtOnLink has become a defining feature of Link and the streetscapes we inhabit.
When asked why they want to participate in #ArtOnLink, artists’ answers ranged from wanting to create moments of connection for their neighbors, to getting the chance to make someone’s day a little better, to sharing their perspectives, reaching new audiences (and potential clients), putting more art out into the world, making their parents proud, and simply put, sharing the love.
We’ve heard from our partners that #ArtOnLink has ‘literally stopped me in my tracks,’ ‘creates a sense of community,’ and would be ‘the ultimate accomplishment.’ We’re honored to be able to provide this opportunity, and grateful for every individual who allows us to fall in love with our cities all over again through their art.
Here are some highlights that made walking to work, strolling on Sundays, and waiting for the bus a lot more beautiful:
And most recently, Ben Wagner and Isabel Castillo Guijarro curated 25 NYC-based LGBTQIA+ artists to showcase a vibrant and diverse range of contemporary queer creatives for Pride Month. Debbie Millman, Zipeng Zhu, Shantell Martin, Chella Man, Cute Brute, Adam J Kurtz, Loveis Wise and Amalia Andrade are among the artists featured. All of the art can be found here.
If you’re creating work about life in your city (currently: New York, Newark, or Philadelphia), and would like to submit for #ArtOnLink, let us know at ixn.co/artonlink. We can’t wait to see what you do.