Personal branding. A total scam?
Yann Girard

I think that everybody can do the work you do, a couple of YouTube videos will do the trick. What matters the most is HOW you do it and how it resonates with your clients. Personal branding is about values, if you don’t know yourself how you can differentiate from the competition? No, I disagree, personal branding is important in this everybody-can-do-your-job world.

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