Lior AtzmonHow one day in 1948, a Toyota engineer changed what we are about to think about design quality.This essay examines the distinction between quality standards integrated into every aspect of a process versus quality assurance as a…Jul 25, 2023Jul 25, 2023
Lior AtzmonWhy are some brands more efficient in affecting people’s choices and double their investment…In other words, by understanding how to create effective Branding, we can enhance business performance and increase shareholder value…Oct 10, 2020Oct 10, 2020
Lior AtzmonIdeal Response for DesignersYou worked hard all week on a complex issue. Now, it’s your turn to present the solution and get approval.Jun 15, 2019Jun 15, 2019
Lior AtzmonHow To Successfully Identify Problems Worth Solving.A comparison of Design sprints, Surveys, and Alignment diagram.Dec 1, 20181Dec 1, 20181