Glocality

Giddens (1991) describes globalization with it “concerns the intersection of presence and absence, the interlacing of social events and social relations ‘at distance’ with local contextualities” (Featherstone, Lash & Robertson, 1995, p.26–27). My idea is that glocality is the verb for achieving globalization. It is what is happening now that connects what is local and global. Glocality, for me is experienced through my cultural and social identity, the media and local restaurants.

Place has determined my identity in both a cultural and social form. I culturally am Australian and associate my cultural identity with Australia. I look back on the origins of my family and where they came from, but view that as only the lead up to my Australian Identity. My social identity has been affected by place in regards to access to new technologies that allow me to interact socially through social media forms, to a global audience.

Part of my personal experience of glocality would be using the internet and technology to read about and watch world news. Technology now allows me to become aware of a major event or natural disaster occurring somewhere in the world without me having to do no more than look at the news app or Facebook on my phone. Anytime and anywhere throughout the day I am constantly engaged with what is happening on a global scale.

Every night at 6pm, I experience glocality through the evening news. I become aware of anything that is happening or happened locally, nationally and globally. The media allows me to watch global events as the happen and react to them as if they happened locally.

Glocality for me is also experiencing a range of different food from around the world. In my local town I can eat a range of global food including, Thai, Indian, Chinese, Italian, Spanish, Greek and Mexican. This brings the experience of eating something from somewhere else globally to a local level.

Glocality affects everyone today in one way or another, and will only grow more as society becomes more globalized in everyday life. The way Meyrowitz views glocality is reflected in that no matter where we live, we can still identity ourselves and interact with anyone globally (Meyrowitz, 2010).

References:

Meyrowitz: Glocality — dynamic between local and global, 2010, video, Future Studios, < https://vimeo.com/11736109>

Featherstone, M, Lash, S, & Robertson, R 1995, Global Modernities, SAGE Publications Ltd, London.

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